‘Jackass 2.5′ is first online movie premiere backed by big studio
Excerpt:
"Yup, before and after the movie streams, you’ll be subjected to 15- or 30-second ads. Thanks, Paramount!
Casting aside my cynicism for a second, yes, this is fairly significant."
http://www.crunchgear.com/2007/12/13/jackass-25-is-first-online-movie-premiere-backed-by-big-studio/
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