Microsoft to measure 'engagement' with online ads
Excerpt:
"Microsoft has introduced a reporting tool for its online advertising platform that it claims measures the impact of online ad campaigns rather than merely counting clicks.
The tool, called Engagement ROI, has been integrated into Microsoft's Atlas Media Console, which is software used for booking and managing online advertising campaigns. A senior Microsoft executive will officially announce the tool on Monday at the Interactive Advertising Bureau's annual meeting in Phoenix."
Monday, February 25, 2008
Thursday, February 21, 2008
Momenta, the PC for Life
Excerpt:
"Momenta, the neck worn PC also captures the best and most exciting moments of your life....Using the new light-weight Microsoft operating system, SLIM, this PC travels with you effortlessly."
http://www.nextgendesigncomp.com/entrydetail.aspx?id=953
"Momenta, the neck worn PC also captures the best and most exciting moments of your life....Using the new light-weight Microsoft operating system, SLIM, this PC travels with you effortlessly."
http://www.nextgendesigncomp.com/entrydetail.aspx?id=953
Wednesday, February 6, 2008
Lunarr: Collaboration System of the Future or Reproducible Feature?
Lunarr: Collaboration System of the Future or Reproducible Feature?
Excerpt:
"Lunarr is a service going into private beta that promises to put an end to the habit of emailing documents back and forth to collaborate. Its creators want to simplify collaboration by placing documents within the web browser and equipping users with wiki-like editing functionality and, more importantly, an email-like messaging system that associates messages with particular documents."
Excerpt:
"Lunarr is a service going into private beta that promises to put an end to the habit of emailing documents back and forth to collaborate. Its creators want to simplify collaboration by placing documents within the web browser and equipping users with wiki-like editing functionality and, more importantly, an email-like messaging system that associates messages with particular documents."
Monday, February 4, 2008
Saturday, January 19, 2008
Friday, January 18, 2008
Saturday, January 12, 2008
Big Think, the "Intellectual YouTube" backed by ex-Harvard Prez Lawrence Summers, Launches with Style and Starpower
Big Think, the "Intellectual YouTube" backed by ex-Harvard Prez Lawrence Summers, Launches with Style and Starpower
http://www.beet.tv/2008/01/big-think-the-i.html
http://www.beet.tv/2008/01/big-think-the-i.html
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